Ferrari Racing 2014
Jun.9.2014
Ferrari Racing 2014 took place at Shanghai International Circuit on June 7th to 8th. This was the fourth RED carnival with thousands of car racing fans attending, all dressed in red.
Shanghai Roots & Shoots’ Million Tree Project set up a booth in the VIP lounge, introducing guests to MTP and its eco-friendly merchandise. We had some specially-made items this year, such as sunglasses from recycled CDs, money clips from recycled plastics, and R&S-customized bamboo business-card holders.
A lot of people stopped by and asked about the partnership between Ferrari and MTP as well as other R&S projects. The car owners were pleased to learn that Ferrari had been donating trees on behalf of its customers since 2012 to offset CO2 emission from car sales.
MTP received 2,000 RMB donation within two days, which means 80 trees will be planted in Inner Mongolia. Many people expressed interest in getting involved with MTP to help green our planet.